Branding, Identity & Logo Design
In: Brand Indentity
9 May 2011
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
- Tags: Brand Identity, Logo Designing
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1 Response to Branding, Identity & Logo Design
webfotech
June 7th, 2011 at 1:40 pm
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