Have you ever met someone who had such a strong personality that when they entered a room they would grab your attention, and when they left they would leave an imprint in your memory? That’s exactly how your users should react when they enter and leave your website. Color on the Web is an excellent way to improve your Web designs. Choosing the right colors for your website is just as important as selecting graphics and content.
Colors have many effects on people. Certain colors can invoke specific emotions in people. Emotional reactions can affect the image of your company in the visitors mind and can have a major effect or your company’s “brand”.
Logos are often underestimated. But when it comes to branding, logos are the most important thing. They set the tone for what colors you should use on your website. You should use the color of your logo on your website, so that when users visit your site, they’ll feel like they’re on the right site, and they’ll feel secure about using your site. If the colors you use are inconsistent with your logo, it’s likely users will not only feel like they’re on the wrong site, but they’ll also feel that your site is not professional. This affects their trust in your site. If users don’t trust your site, there’s no chance they’re going to use it.
Whites – Whites stand for purity and cleanliness. In eastern cultures white is the color of death while in western cultures in is the color of marriage and hope.
Grays – Grays exude reliability and conservatism. Shades of gray are one of the most popular colors for business attire.
Browns – Browns stand for the earth, home and family.
Blacks – Blacks tend to signify power, elegance and sophistication. In western cultures also stands for death.
Reds – Reds are good for attracting attention. That is why they are frequently used in sales letters to emphasize specific points. Red symbolizes, anger, violence, lust, passion and can actually raise people’s blood pressure.
Yellows – Yellow can mean weakness or cowardice as well warmth and happiness.
Oranges – Orange is associated with fall harvesting and Halloween. It can also stimulate a person’s appetite.
Pinks – Pinks usually symbolize innocence, femininity and romance.
Blue – Blue has a calming effect on people. It exudes intelligence and trust. It is a surprising that many financial and health care institutions use blue themes. Blue can also suppress appetite.
Green – While the green stands for jealousy, greed and inexperience, it also stands for money and wealth.
Vacuum tubes, LCD and Plasma screens all display colors differently. There are 216 colors that can be displayed on every type of monitor in every web browser and will look almost identical. These 216 are called web safe colors. If consistent color is important, you should only use web safe colors on your websites.
Color schemes can be composed of a single color, complimentary colors or contrasting colors.
Single Color — Single color schemes uses several different shades and intensities of a single color on a white background. For example, if you want to use a red color scheme, you can use everything from the lightest pink to a red so dark it is almost black.
Complementary Colors – Complementary color schemes use two or more colors that look good together and create a pleasant blend that is appealing to most people. One color may be dominant and the other used to compliment it.
Contrasting Colors – Contrasting color schemes use two or more dominant colors to create an “eye grabbing effect”. For example, using a dark blue page background, a deep red frame around a white background text area with black text is a typical contrasting color scheme.
When you come to designing your website, choose you color scheme just as carefully as you choose your graphics and content. The overall appearance will determine the impression the visitor gets of your company and can mean the difference between success and failure.
With thousands and millions of domain name registered and getting registration everyday, it’s becoming very difficult to get domain of your choice, a domain name which plays a vital role for your business in online market.
Your domain name is imperative to the success of your website. You need a domain name if you’re serious about being an online entity; it’s where you’ll direct all your potential customers to. For them to become customers you’ve to make a good first impression and having your own domain name.
Keep it Simple
Always choose domain name that are simple and as short as possible. If you have simple and short domain name, there will less chance of typing error and it also become easy to remember for your visitors.
Relate you Business
Always ensure your domain name is relevant to your product, company or business. People should be able to guess what your site will be about from the domain name alone.
Avoid registering domain names that already have similar presence online. If you registered one of these domain names, people could end up on your competitor’s site rather than yours because they got confused over the two domain names.
Make it Memorable
The best domain names are those that people can remember easily, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.
It might have been possible for organizations, in early times, to survive without sound marketing but in today’s business world, it is impossible to survive without a firm marketing strategy. Mediums to reach target audience have enormously increased and if you and all your competitors are utilizing the same mediums then you should adopt a unique approach in order to entice your target customers.
Have you ever thought that why brochure design holds such an importance? What are those benefits that other marketing tools can’t provide? This article will discuss the benefits of the brochure design to explain you its strength.
Marketing done through electronic medium helps you reach a wider target audience but the impact is not very strong as compare to brochures. Brochure design is a stronger tool for marketing as it interacts directly with the customer; it makes the communication between an organization and its target audience effective and efficient as compare to other marketing tools such as billboards and electronic or print advertisements.
A brochure design is a detailed version of the product’s promotion. You can’t explain the benefits or features of your products in a great detail through billboards or print advertisement. Brochures are an amalgamation of sound graphics and content. Both these features accumulatively add value to the advertised product or service. You can also elaborate those attributes of your organization or products that make you stand out from your competitors, in detail.
On the whole, brochures can represent an organization in an extensive manner while advertisements or bill boards provide little opportunity for it. Brochures also have the opportunity to interact with their target audience for a longer time provided they are able to grab their attention. In order to grab the attention of the target customers, the brochure design should have an enticing look. Sound images and colors aren’t the only features that can give a brochure design, an appealing look, but the tag line of the organization or captions associated with the product also help in grabbing the attention of the target audience.
Brochure design is a highly productive marketing tool but it must be aligned with the nature of the business and target audience in order to reap its maximum benefits.
Deana Meske is a social media specialist
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
Cricket World Cup 2011 – De Ghumake
Cricket is considered as a religion in India and people are crazy about Cricket, especially in this part of the world. With ICC Cricket World Cup 2011 going on, the game would rise to new levels.
We all know the importance of having a Web site rank well in search engine results for searches on specific keywords/phrases. If your Web site doesn’t have a page appearing in the top 10 search engine result positions (SERPs) the chances of someone clicking on your listing, and actually visiting your site, drop dramatically. If you’re not in the top 20 you have almost no chance that someone will scan through the SERPs that far to find your page.
So how does your site get into a search engine? A search engine obtains your URL either by you submitting your site directly to the search engine or by others linking to your site. Then, at a time of its choosing, a search engine sends out its spider (or “bot”) to visit your site.
Once there, the spider starts reading all the text in the body of the page, including markup elements, all links to other pages and to external sites, plus elements from the page head including some meta tags (depending on the search engine) and the title tag.
It then copies this information back to its central database for indexing at a later date which can be up to two or three months later.
In addition to content, the search engine looks for what other sites, or pages on the same site, are linking to that page. The more links to a given page, the more important that page is. Getting other sites to link to your site is very important, but not part of optimizing your site and will be covered in a future column. From a site optimization standpoint, make sure you link to your important pages from more than just the index page (e.g., create a primary navigation that appears on all pages.)
SEARCH ENGINE MARKETING – SEM
If you are creating a website or working on a site you’ve already created, the content of the site is one of the most important factors for successful online business or search engine marketing or even to have an online brand building in the global online market.
As a search engine marketing (SEM) professional, Webkraze witnessed the dynamic nature of the SEM industry: rapid growth, a constantly changing landscape and evolving strategies. Webkraze offers a professional search engine marketing strategies and marketing services that will provide you with the edge you need to stay ahead of your competitors.
Text is one part of the content that is important for being found in search engines. Search engines usually read and index the first 500 words from each page they successfully crawl. It required an SEO expert who can analyze and decide effective keywords to promote your website. We can provide you expert ides in different aspects like on page optimization, link building, off page optimization, keyword analysis, visitors’ analysis.
A website is just like an online shop that gives widespread audience appeal for the businesses to run and churn huge profits. Compare a company having a website with the company that doesn’t have a web appearance, and you’d come to know all by yourself. A person who is sitting in the remotest corner of the earth can have a first hand feel about your company’s policies, your ideologies and nature of the business you are. A website is by itself a business that brings access to majority of other allied businesses.
Having a website is a guarantee that your business will be reachable to thousands and millions, spread across the world. But, one important question comes into mind… Is having a website important than maintaining it? Well, it’s just like, having one’s shop with no goods or products to sell. Think for a moment! Will anybody come to buy out there? Obviously NO! Likewise, when you go for a website design, you need to take care of three things that can transform your endeavors to a successful venture. These three things include simple website design, functionality rich, and high search engine ranking. Once you are dome with these three factors, you have rest moving smoothly
Furthermore, it is also important that you make your website interactive to accept requests and FAQs from the prospective as well as new visitors. In this manner, your website will have more credibility and people will fall back again and again to catch the information and responses to their queries. Therefore, keeping in view the fast changing dynamic world, it becomes indispensable for every business to have a website, which is regularly updated and maintained…